Marktrecherche

Marktrecherche, also known as market research, is the systematic gathering, recording, and analysis of data about customers, competitors, and the market. It is a crucial tool for businesses to understand their target audience, identify market trends, and assess the viability of new products or services. The process typically involves defining a problem or objective, developing a research plan, collecting data through methods such as surveys, interviews, focus groups, or observational studies, and then analyzing the findings to draw conclusions and make informed decisions. Marktrecherche helps businesses reduce risks associated with launching new ventures, refine marketing strategies, and gain a competitive advantage. It can be conducted internally by a company's own team or outsourced to specialized market research firms. The insights gained from marktrecherche inform various business functions, including product development, marketing, sales, and strategic planning, ultimately contributing to business growth and success.