Markkinointivaatimus

Markkinointivaatimus, often translated as "marketing requirement" or "marketing specification" in English, refers to a document or set of criteria that outlines the essential features, functionalities, and performance characteristics a product or service must possess to meet the needs and demands of its target market. It serves as a bridge between the initial market research and the actual product development process.

This document typically arises from an analysis of customer needs, competitive landscapes, and desired market positioning. It details what the product must achieve from a customer's perspective, such as ease of use, specific problem-solving capabilities, aesthetic appeal, or cost-effectiveness. Markkinointivaatimus guides the engineering and design teams by defining the "what" and "why" of the product, allowing them to focus on the "how."

Key elements often included in a markkinointivaatimus are target audience profiles, desired customer benefits, essential features, performance standards, usability goals, and even preliminary pricing considerations. It ensures that development efforts are aligned with business objectives and that the final product has a strong market potential. Without a clear markkinointivaatimus, product development can become unfocused, leading to products that do not resonate with consumers or are outcompeted in the marketplace. It is a critical tool for ensuring product success.