Markkinatilastot
Markkinatilastot are quantitative measurements that describe how markets behave and develop over time. They cover aspects such as market size, growth, structure, pricing, competition, and consumer or business demand across sectors, regions, and distribution channels. The term is used broadly to refer to data on both consumer markets (B2C) and business markets (B2B), as well as to intermediation and trade activity.
Typical indicators in markkinatilastot include market size and turnover, market share of firms or products, growth
Data sources and producers vary by country but commonly include national statistical offices, such as Tilastokeskus
Uses of markkinatilastot include informing business strategy, market entry and expansion decisions, concentration and competition analysis,