Markkinatilastot

Markkinatilastot are quantitative measurements that describe how markets behave and develop over time. They cover aspects such as market size, growth, structure, pricing, competition, and consumer or business demand across sectors, regions, and distribution channels. The term is used broadly to refer to data on both consumer markets (B2C) and business markets (B2B), as well as to intermediation and trade activity.

Typical indicators in markkinatilastot include market size and turnover, market share of firms or products, growth rates, price levels and inflation within a market, sales by channel (retail, e-commerce, wholesale), consumer confidence, and service or production activity. In many cases, statisticians combine surveys, administrative records, and statistical models to produce coherent market pictures, sometimes complemented by market research firms’ data or scanner data from retailers.

Data sources and producers vary by country but commonly include national statistical offices, such as Tilastokeskus in Finland, as well as European and international organizations like Eurostat and OECD. Businesses, industry associations, and research institutes may also publish market statistics or indicator sets. Data are typically collected through surveys, business registers, tax and trade records, and consumer or household surveys, and are subject to methodological revisions as new information becomes available.

Uses of markkinatilastot include informing business strategy, market entry and expansion decisions, concentration and competition analysis, pricing and forecasting, and policymaking. Limitations to consider include time lags, definitional differences across sectors, sample errors, and revisions that can alter earlier conclusions.