Markkinatietoutta
Markkinatietoutta, often translated as market intelligence, refers to the systematic collection, analysis, and interpretation of information related to a specific market. This information can encompass a wide range of data, including customer needs and preferences, competitor activities, industry trends, economic factors, and regulatory changes. The primary goal of market intelligence is to provide businesses with the insights needed to make informed strategic decisions.
The process of gathering market intelligence can involve various methods. Primary research might include surveys, interviews,
The applications of market intelligence are diverse. It helps companies identify new market opportunities, understand customer