Markkinakatselmointi

Markkinakatselmointi, often translated as market review or market assessment, is a systematic process used to gather and analyze information about a specific market. Its primary purpose is to understand the current state, trends, opportunities, and threats within that market. This process is crucial for businesses, investors, and policymakers when making strategic decisions.

The scope of a market review can vary widely, from a narrow focus on a niche product or service to a broad examination of an entire industry. Key components typically include an analysis of market size and growth potential, identification of key players and their market share, understanding customer needs and behaviors, and evaluating the competitive landscape. Economic factors, technological advancements, regulatory changes, and social trends are also often considered as part of the broader market environment.

The data for a market review can be collected through various methods, including secondary research (e.g., industry reports, government statistics, academic studies) and primary research (e.g., surveys, interviews, focus groups). The insights derived from a thorough market review help in identifying unmet needs, potential areas for innovation, and strategic positioning. It can inform product development, marketing strategies, investment decisions, and business expansion plans. Ultimately, markkinakatselmointi aims to provide a clear and objective picture of a market to support informed decision-making.