Marketingare

Marketingare is a term used in some marketing discourse to describe a holistic, practice-oriented approach to marketing that emphasizes the integration of customer research, product strategy, and communications across the customer lifecycle. The term is not widely standardized and its definition varies among practitioners and communities.

The term is commonly interpreted as a portmanteau of 'marketing' and the suffix '-are', found in several Romance languages to denote action or practice, suggesting activity rather than a static discipline. Because it lacks formal certification or universal taxonomy, its meaning is informal and context-dependent.

Core principles attributed to marketingare include customer-centricity, data-informed decision making, cross-functional collaboration, lifecycle thinking, ethical data use, and transparent measurement. Practitioners emphasize aligning product development, messaging, and channels with observed customer value and feedback loops.

In organizational contexts where the term is used, a marketingare may lead market research, segmentation, value proposition design, and channel strategy, while coordinating marketing, product, and sales teams. Tools commonly cited include customer journey mapping, experimentation frameworks, data dashboards, and performance metrics.

Because it remains a loosely used label, critics argue that marketingare risks conflating distinct disciplines or creating vague expectations. Proponents contend that it can encourage cross-disciplinary thinking and more iterative, customer-focused execution.

See also: marketing, product marketing, growth marketing, customer experience, market research.