Malliviivan

Malliviivan is a term used in Finnish graphic design and typography to refer to a baseline or guide for the placement of text. It is a fundamental element in visual layout, ensuring that lines of text align consistently and create a visually pleasing and readable composition. This concept is particularly important in traditional print design and in manual drawing processes, where it serves as a physical or digital reference point.

The malliviivan acts as an invisible line upon which the descenders of letters, such as the lower parts of 'p', 'q', or 'g', rest. This creates a uniform lower edge for each line of text, contributing to the overall harmony and order of a page. While digital design tools often provide automatic baseline grids, understanding the principle of the malliviivan remains crucial for achieving professional-quality typography. It helps designers control spacing, rhythm, and the visual flow of text, impacting the legibility and aesthetic appeal of a document or publication.