Mainosväsymys
Mainosväsymys, also known as advertising fatigue or ad fatigue, refers to a state of reduced receptiveness or outright avoidance of advertising by consumers due to overexposure. This phenomenon occurs when individuals are bombarded with a high volume of advertisements across various media channels, leading to a desensitization and diminishing impact of advertising messages.
The causes of mainosväsymys are multifaceted. The sheer quantity of ads encountered daily, from television commercials
The consequences of mainosväsymys for advertisers can be substantial. It can lead to lower engagement rates,
Strategies to combat mainosväsymys include diversifying advertising channels, personalizing ad content to individual consumer preferences, and