Mahlzeitenersatzprodukte
Mahlzeitenersatz, literally “meal replacement” in German, is a category of foods designed to substitute for one or more conventional meals. They are produced as powders to mix with water or milk, ready-to-drink shakes, bars, soups, and other convenient formats. Their primary purposes are weight management, convenience, and medical nutrition when prescribed or advised by professionals.
Most Mahlzeitenersatz products aim to provide a balanced mix of macronutrients and micronutrients in a lower
Regulation and safety vary by country. Products are subject to food labeling laws, and health- or weight-management
Historically, Mahlzeitenersatz products gained popularity with weight-loss programs in the late 20th century and have since