MACs

Macs is a line of personal computers designed, manufactured, and marketed by Apple Inc. Since the original Macintosh introduced in 1984, the brand has encompassed desktop and portable models including the iMac all-in-one, the Mac mini compact desktop, the Mac Pro tower, the high-end Mac Studio, and the MacBook family of notebooks (MacBook Air and MacBook Pro). Macs run macOS, a Unix-like operating system developed by Apple, and are known for emphasis on design, accessibility, and integration with other Apple devices.

Historically, Macs used PowerPC processors (developed by IBM and Motorola) until 2006, when Apple announced a transition to Intel x86 processors. The transition was completed by 2007, allowing Mac software to run Windows via Boot Camp on Intel Macs. In 2020 Apple began the transition to Apple Silicon, using ARM-based system-on-chips (beginning with the M1) to improve performance and energy efficiency. Subsequent generations such as the M2 continued this trajectory.

macOS provides a GUI, built-in apps, and a software ecosystem centered on the Mac App Store alongside traditional applications. The file system APFS was introduced in macOS High Sierra and is optimized for SSDs. Apple Silicon Macs run x86 software through Rosetta 2, enabling most Intel-compiled apps with near-native performance. Security features include Gatekeeper, System Integrity Protection, and, on newer models, the T2 security chip.

Macs have a strong presence in creative fields such as video editing, graphic design, music production, and software development, due to bundled software like Final Cut Pro, Logic Pro, and Xcode, and high-quality display options. The devices are tightly integrated with iCloud, iPhone, and iPad, sharing continuity features across the Apple ecosystem. Mac hardware pricing generally positions them as premium products, with a focus on longevity and resale value.