Læsere

Læsere is a Danish noun meaning readers. It is the plural form of læser, the person who reads. The word is used to refer to people who read a particular text, such as a newspaper, magazine, book, or other content, and more generally to an audience of readers.

Etymology and form. Læser derives from the verb læse, to read, with the agentive suffix -er, creating a noun for the person who performs the action. The plural læsere indicates more than one reader. The term is common in both everyday language and formal writing when discussing readership or audience.

Usage and context. In journalism and publishing, læsere denotes the audience of a publication. It appears in phrases like antal læsere (number of readers), læserundersøgelse (reader survey), and læserrespons (reader feedback). The concept is used for both print media and digital content, emphasizing who engages with a text and to what extent.

Digital and modern considerations. With the growth of online media, the definition of læsere has broadened to encompass online readers, page views, and unique visitors. Publishers and advertisers use readership metrics to gauge reach, engagement, and the effectiveness of content and campaigns.

See also. Related terms include læser (singular), læsning (reading), and the broader concept of publikum or audience in Danish media studies.