Luvs

Luvs is a brand of disposable diapers and training pants marketed by Procter & Gamble. It started as a budget-friendly option in the diaper market and is positioned to offer reliable absorbency and containment for babies and toddlers at a lower price point than some premium brands. The product range includes disposable diapers for newborns through toddlers as well as training pants for older children.

Design and features of Luvs diapers typically include an absorbent core, a leak-guard system, a flexible waistband, and leg cuffs intended to reduce leaks. The packaging and branding use a blue color scheme and the Luvs logo. The line emphasizes affordability and practicality for everyday use.

Market presence and history: Luvs is part of Procter & Gamble's portfolio and is widely distributed in North America through supermarkets, pharmacies, club stores, and online retailers. It competes with other mass-market diaper brands such as Pampers and Huggies and is marketed toward families seeking value-oriented options. Availability can vary by region and market conditions.