LiveOps
Liveops, short for live operations, is a discipline and set of technologies for managing a software product after its initial release to keep it continuously updated and engaging. In the gaming industry, liveops covers ongoing content drops, time-limited events, in-game balancing, seasonal passes, and live customer support, with the overarching goal of retaining players and maximizing lifetime value. Outside gaming, liveops refers to managing live services for apps and platforms, including real-time data dashboards and automated workflows.
Key components include content cadence planning, event scheduling, and live updating via feature flags and hot
Teams may include liveops engineers, product managers, data analysts, monetization designers, content creators, and community managers.
Challenges include maintaining reliability and stability amid frequent updates, balancing product economies, handling scalability, protecting user
Impact and scope: Liveops is widely used in mobile and online games to sustain engagement and revenue