Lisasoodustused

Lisasoodustused is a term used in Estonian retail and marketing to describe additional discounts or incentives that supplement the standard price of a product or service. They are promotions designed to make purchases more attractive by offering price reductions beyond the regular price, often tied to specific conditions or actions.

Lisasoodustused come in various forms. Common examples include quantity discounts for buying in bulk, bundle or set offers, loyalty program discounts, time-limited promotions, and discounts tied to a particular payment method or customer group (for example, students or seniors). They may be communicated through advertisements, store signage, online banners, or digital coupons, and can be stacked with other promotions depending on the terms.

Terms and conditions are a key aspect of lisasoodustused. Promotions usually specify eligibility criteria, minimum spend, validity period, geographic limits, and whether discounts can be combined with other offers. Some discounts require a promo code or loyalty card, while others apply automatically at checkout. It is common for brands to outline exclusions, such as sale items or certain product categories.

Impact and regulation are also relevant. For consumers, lisasoodustused can lower the total cost and influence buying decisions, whereas retailers use them to manage demand, clear stock, or reward repeat customers. In Estonia, promotions and advertising are subject to consumer protection and advertising laws, which require clear, non-misleading disclosure of the terms and conditions of any lisasoodustus. See also: discounts, coupons, loyalty programs, promotional pricing.