Lisamüüke

Lisamüüke, a term of Estonian origin, translates to "additional sales" or "upselling" in English. It refers to the practice of encouraging customers to purchase a more expensive, upgraded, or additional item to the one they are already considering or have decided to buy. This strategy is commonly employed in various retail and service industries to increase the overall value of a transaction and potentially enhance customer satisfaction by offering complementary or superior products.

The core principle behind lisamüüke is to identify opportunities where a customer's needs or desires can be met more fully or with greater benefit through a slightly more involved purchase. This could involve suggesting a premium version of a product with enhanced features, offering a bundle deal that includes related accessories, or proposing a service package that provides additional value. Effective lisamüüke relies on understanding customer psychology and anticipating their potential requirements.

Implementation of lisamüüke can take many forms. Sales staff might be trained to ask qualifying questions to uncover deeper needs or to present add-on options at the point of sale. Online platforms often use "frequently bought together" sections or suggest upgrades during the checkout process. The success of lisamüüke depends on the perceived value it offers to the customer; it should feel like a helpful suggestion rather than a pushy sales tactic. When done well, lisamüüke can lead to higher revenue for the business and a more satisfactory experience for the customer.