Linkwert

Linkwert is a term used in German-language discussions of hyperlink influence, referring to the perceived value passed from a hyperlink to the destination page. It is not a formal, universally defined metric, but a concept used to discuss how links contribute to a page’s authority, relevance, and discoverability.

In practice, practitioners distinguish between external links (from other domains) and internal links (within the same site). Factors commonly associated with Linkwert include the linking page’s trust and authority, the relevance of the linked content to the target, the anchor text’s relationship to the linked topic, the link’s location and prominence on the page, and whether the link is follow or nofollow. Context and surrounding content also influence how both users and search engines interpret the link.

Measurement and evaluation: there is no single standard for measuring Linkwert. Analysts use proxy indicators such as domain authority, link popularity, referral traffic, and qualitative assessments of relevance. SEO tools provide scores that approximate Linkwert, often expressed as authority, trust, or link juice.

Impact and limitations: Linkwert is one among many signals that can affect search results, but modern algorithms incorporate a wide range of factors with confidential specifics. Linkwert concepts can be manipulated through disfavored practices like link schemes; sustainable strategies emphasize earning natural, contextually relevant links through quality content and user value.

See also: SEO, link building, anchor text, page quality, dofollow/nofollow, internal linking, PageRank (historical).