Linkbezeichnung

Linkbezeichnung is a German term that translates directly to “link label” or “link text.” It refers to the clickable text displayed within a hyperlink that defines the destination or purpose of the link for the user. The linkbezeichnung is usually inserted within the anchor element in HTML, as in <a href="URL">Linkbezeichnung</a>, and it is generally visible in web browsers, email clients, and other user interfaces.

The role of the linkbezeichnung is double‑fold. First, it provides users with a clear indication of what they can expect if they click the link; second, it can influence search engine optimization because search engines index the text of hyperlinks as part of a page’s content. Because of this, writers and web developers aim to create descriptive, concise labels rather than generic terms like “click here.” Linkbezeichnungen that contain relevant keywords often improve the visibility of the linked page.

Accessibility guidelines also emphasize the importance of clear linkbezeichnungen. Screen readers announce both the link itself and its purpose, and a descriptive label can reduce confusion for users with visual impairments. When writing a linkbezeichnung, it can be helpful to imagine the reader’s next action: "Mehr erfahren über uns", "Download PDF", or "Produktkatalog ansehen" – all of which provide specific context.

In multilingual sites the linkbezeichnung may differ by language, and consistency across locales helps users navigate the site efficiently. Across web frameworks and content‑management systems, the linkbezeichnung is often editable via the backend, allowing editors to refine wording without changing the underlying link structure.

Best practices for effective linkbezeichnungen include keeping the text short (seven to ten words), using active verbs, and avoiding ambiguity. By following these guidelines, designers and developers can create clearer navigation, improve SEO, and provide better accessibility support for all users.