Liikeasiakas

Liikeasiakas is a Finnish term that translates to "business customer" or "corporate client" in English. It refers to any individual, company, or organization that purchases goods or services for commercial purposes rather than for personal use. Liikeasiakas encompasses a wide range of entities, from small sole proprietorships to large multinational corporations.

The relationship between a business and its liikeasiakas is typically based on contractual agreements and is geared towards fulfilling the operational needs of the customer's business. This can include procuring raw materials, office supplies, technology solutions, consulting services, or any other product or service that supports their business activities. Businesses often tailor their offerings and service models to cater specifically to the needs and expectations of their liikeasiakas, which may differ significantly from those of individual consumers.

Key characteristics of a liikeasiakas relationship often involve larger transaction volumes, longer-term commitments, and a focus on factors such as efficiency, cost-effectiveness, reliability, and return on investment. Service providers often dedicate specific sales and support teams to manage these accounts, ensuring that the unique requirements of business clients are met effectively. The procurement decisions made by a liikeasiakas are usually part of a larger business strategy.