Lentikulaire

Lentikulaire refers to a printing technology that creates the illusion of depth and movement by using a lenticular lens. This lens is a special type of plastic sheet with a series of precisely shaped ridges, or lenses, on its surface. When an image is printed onto a surface behind this lenticular lens, and viewed from different angles, the viewer perceives different parts of the image. This allows for a variety of visual effects.

The most common lentikulaire effects are animation, where a series of images are displayed sequentially as the viewer moves, creating the illusion of motion, and 3D, where the image appears to have depth. Other effects include morphing, where one image gradually transforms into another, and zoom, where an object appears to get closer or further away. The technology requires specialized software to interlace the different frames of an image and specialized printing equipment to align the print accurately with the lenticular lens. Lentikulaire prints are often used for novelty items, advertising, point-of-purchase displays, and packaging due to their eye-catching and dynamic visual appeal. The complexity of the lens and the printing process typically make lentikulaire products more expensive than standard prints.