Leitprodukte
Leitprodukte is a German term used in business and regional development to describe the products that define a company's or a region's competitive position. They are usually among the top revenue generators and serve as symbols of capability and future growth, guiding product strategy, branding, and investment priorities.
In corporate practice, Leitprodukte are the flagship or core offerings that anchor a portfolio. They tend to
Selecting Leitprodukte involves market analysis, assessment of customer value, profitability, and strategic fit with core competencies.
Benefits include clearer focus for investments, stronger brand differentiation, and more efficient resource allocation. Risks include
In regional contexts, Leitprodukte may refer to locally produced goods that define an area’s identity and export