Lehdistöpalvelut

Lehdistöpalvelut, also known as press services or media relations, refers to the function or department within an organization responsible for communicating with journalists and the media. The primary goal of press services is to manage and shape the organization's public image and disseminate information effectively. This involves building and maintaining relationships with reporters, editors, and other media professionals.

Key activities undertaken by press services include issuing press releases, organizing press conferences, responding to media inquiries, and arranging interviews for spokespersons. They also monitor media coverage to gauge public perception and identify potential crises. By proactively engaging with the media, press services aim to secure positive and accurate reporting, thereby enhancing the organization's reputation and achieving its communication objectives.

In essence, press services act as a bridge between an organization and the media. They ensure that the organization's message is communicated clearly, consistently, and to the widest relevant audience. This strategic approach to media interaction is crucial for managing reputation, informing stakeholders, and achieving broader organizational goals in today's information-driven society.