Lehdistötiedoite

Lehdistötiedoite, often translated as press release, is a written or recorded communication directed at members of the news media for the purpose of announcing something with a public interest. Typically, a press release is issued to journalists, editors, bloggers, and influencers to inform them about a specific event, product launch, company news, or any other development that the issuing organization wishes to bring to public attention.

The primary goal of a press release is to gain media coverage, which can result in publicity and increased awareness for the subject matter. A well-written press release follows a specific format, usually including a headline, dateline, introduction, body paragraphs, and contact information. The headline should be attention-grabbing and summarize the main news. The introduction, often called the lead paragraph, should answer the who, what, when, where, and why of the story. The body provides further details, context, and quotes from relevant individuals.

Press releases are a fundamental tool in public relations and marketing. They allow organizations to control the initial narrative and ensure that key information is disseminated accurately. While the media is not obligated to publish or broadcast the information, a compelling press release can significantly increase the chances of it being picked up and turned into a news story. Many organizations also post their press releases on their own websites, making them accessible to the public directly.