Legoland

Legoland is a chain of family-oriented theme parks built around LEGO bricks. The first Legoland opened in 1968 in Billund, Denmark, adjacent to the LEGO Group's factory, and was designed to bring LEGO play experiences to life. The concept centers on interactive rides, shows, model displays, and themed lands made from LEGO bricks, with Miniland—massive scale-built cities and landscapes—serving as a hallmark feature at many parks.

Ownership and operation: The LEGO Group developed the concept, and since the 2000s most Legoland parks have been owned and operated by Merlin Entertainments under license from the LEGO Group. The parks focus on families with children, offering gentle rides, building activities, 4-D films, and live entertainment. Several Legoland parks incorporate water parks or resort hotels as part of Legoland Resort complexes.

Locations: In Europe, North America, and Asia, notable Legoland parks include Legoland Billund (Denmark), Legoland Windsor (United Kingdom), Legoland California (United States, Carlsbad), Legoland Deutschland Resort (Germany, Günzburg), Legoland Florida (United States, Winter Haven), Legoland Malaysia (Johor Bahru), Legoland Dubai (United Arab Emirates), and Legoland Japan (Nagoya). The brand also operates Legoland Discovery Centres—indoor centers with smaller-scale LEGO experiences—in various cities.

Impact and design: The parks are known for Miniland, interactive build activities, and LEGO-themed attractions designed for children and families, with a focus on hands-on experiences, gentle rides, and LEGO merchandise tied to the brand.