LEGO

LEGO is a Danish toy company known for its interlocking plastic bricks that enable construction of models. The LEGO Group designs, manufactures, and markets LEGO bricks and related sets, video games, and theme parks. The brand has become one of the best-selling toy brands worldwide.

History: The company was founded in 1932 in Billund, Denmark by Ole Kirk Christiansen as a wooden toy workshop; the name LEGO comes from the Danish phrase leg godt meaning "play well," adopted for the toy line in the 1930s. In 1958, the modern LEGO brick design with interlocking studs and tubes was developed by Godtfred Kirk Christiansen and patented, establishing the system for compatible bricks across sets.

Products and design: LEGO bricks are standardized as a system of play; bricks connect with clutch power; minifigures were introduced in 1978; sets cover themes such as City, Star Wars, Technic, and Ideas; LEGO also produces educational kits and digital products.

Corporate and culture: The LEGO Group remains privately held by the Kirkbi family through holding company KIRKBI A/S. The company operates global sales, licensing, and a network of stores and theme parks. In recent years, LEGO has emphasized sustainability and has announced plans to shift toward more sustainable materials and packaging where feasible, while continuing to expand its product lines and licensing partnerships.

Legacy and reception: LEGO is widely used in education and creative play; its modular system has influenced toy design and popular culture, including films and video games. LEGO ideas and licensing partnerships have broadened reach beyond traditional bricks.