Leadzeile

Leadzeile is a term originating from German advertising and marketing, often translated as "lead line" or "headline." It refers to the most prominent and attention-grabbing text in an advertisement, typically placed at the top or in a highly visible position. The primary purpose of a leadzeile is to capture the reader's interest immediately and encourage them to engage further with the rest of the advertisement or promotional material.

Effective leadzeilen are concise, compelling, and directly address the target audience's needs, desires, or problems. They often employ strong verbs, intriguing questions, or benefit-driven statements. The goal is to create a sense of urgency or curiosity, making the reader want to know more. In digital marketing, the leadzeile is crucial for click-through rates on online ads and for holding attention on web pages. It's a fundamental element of persuasive communication designed to initiate the customer journey.