Lansarea

Lansarea, in Romanian usage, refers to the act of introducing a new product, service, project or initiative to the market or public. It can denote both a general process and a specific event, incorporating planning, communication and the initial reception by audiences.

Etymology and form: The definite noun lansarea is the form used when speaking of a particular launch, and it derives from the verb a lansa (to launch). The broader concept is commonly expressed by lansare. The term is influenced by Romance language sources, including French lancement, reflecting shared roots in the idea of beginning or initiating something.

Contexts and usage: Lansarea is widely used in business, technology, media, culture and politics. In marketing, it describes the coordinated activity around introducing a product or service, including identifying the target audience, crafting messaging, selecting channels and timing. In technology and software, it covers the release of a new version or feature. In cultural and political contexts, it can refer to the rollout of campaigns, initiatives or events.

Process and components: A typical lansare involves several stages: conceptual validation and product readiness, market and user research, branding and communications strategy, channel planning, scheduling of the announcement, a launch event or release, and post-launch monitoring and adjustments. Success is usually assessed through metrics such as adoption, reach, feedback and revenue impact.

See also: a lansa, lansare, lansă (launch and related terms), premieră (premiere) for related concepts.