LFL

LFL is an acronym most commonly associated with the Lingerie Football League, a professional women's American football league founded in 2009 by Mitch Mortaza in the United States. The league aimed to provide a professional platform for female football players and to bring visibility to women's sports through entertainment marketing.

In 2013, the league rebranded as Legends Football League to reflect an emphasis on athletic competition. Despite the name change, the LFL continued to use the LFL abbreviation in marketing and branding.

Competition and structure: The LFL played indoor American football on a smaller field with seven players per side. Games featured fast-paced action and a broader entertainment presentation, including elaborate pregame and postgame events. Teams were based in several North American markets.

Media and reception: The LFL secured television and online distribution in various markets, helping to raise profile for women's contact football. The league faced criticism for its marketing approach, with critics arguing it focused on sex appeal rather than athleticism. Players reported competitive salaries and working conditions; the organization defended its goals as promoting female athletes.

Legacy and status: The LFL is one of the early modern attempts to establish a professional women's American football league. Since its pivot to the Legends brand, it has faced ongoing challenges and changes in teams and operations, with visibility varying over time.