Käyttötietoihin

Käyttötietoihin is the illative plural form of the Finnish noun käyttötieto, meaning usage data. The term refers to information that describes how a service or product is used. It is commonly encountered in analytics, product development, and privacy contexts, and it denotes data that relate to user interactions and system performance rather than content created by users.

Typical contents of käyttötietoihin include page views, feature usage events, session duration, navigation paths, timestamps, device type, operating system, browser information, IP addresses (where allowed), location data, performance metrics, and error or crash reports. Data may be collected in raw form or through aggregated and pseudonymized forms to reduce identifiability. In some cases, data are further anonymized for analytical purposes.

Purpose and use often encompass analytics, product improvement, user experience optimization, capacity planning, security monitoring, and fraud detection. When data can be linked to an identifiable person, käyttö- tai käyttötieto may be treated as personal data under privacy law, such as the GDPR. In such cases, lawful bases for processing—such as consent or legitimate interests—apply, and principles like data minimization, purpose limitation, and appropriate retention apply. Organizations typically implement access controls, encryption, and other security measures to protect sekä raw että processed data.

Governance and rights are addressed through privacy notices and data governance policies. Data subjects may have rights to access, rectification, erasure, restriction, portability, and objection, depending on jurisdiction and the specific processing.