Kysyntäkartta

Kysyntäkartta, or demand map, is a graphical representation used in economics and business to illustrate the relationship between the price of a good or service and the quantity that consumers are willing and able to purchase at that price, assuming all other factors remain constant. Typically, the price is plotted on the vertical axis and the quantity demanded on the horizontal axis. The demand curve slopes downwards from left to right, indicating an inverse relationship: as the price increases, the quantity demanded decreases, and vice versa. This inverse relationship is known as the law of demand.

The position and shape of the demand curve can be influenced by various non-price factors, such as consumer income, tastes and preferences, the prices of related goods (substitutes and complements), expectations about future prices, and the number of buyers in the market. Changes in these factors will cause the entire demand curve to shift. A rightward shift indicates an increase in demand, meaning more of the good is demanded at every price. A leftward shift signifies a decrease in demand, with less of the good demanded at every price.

A kysyntäkartta is a fundamental tool for analyzing market behavior, understanding consumer responses to price changes, and forecasting sales. Businesses use it to make pricing decisions, develop marketing strategies, and assess the potential impact of economic conditions on their products. Economists use demand curves to model market equilibrium, analyze the effects of government policies like taxes or subsidies, and study consumer surplus.