Kundkretsen

Kundkretsen, also known as the Customer Circle, is a concept that originated in the 1970s within the Swedish furniture company IKEA. It is a group of customers who are invited to participate in the design and development process of new products. This approach allows IKEA to gain valuable insights directly from their target audience, ensuring that the products meet the needs and preferences of their customers.

The Kundkretsen program involves selecting a diverse group of customers who represent the typical IKEA shopper. These individuals are invited to participate in various stages of product development, including initial concept creation, prototyping, and testing. They provide feedback on design, functionality, and aesthetics, helping IKEA to refine their products before they reach the market.

One of the key benefits of the Kundkretsen approach is that it fosters a sense of community and engagement among IKEA customers. By involving them in the creative process, IKEA not only improves the quality of their products but also strengthens the bond between the company and its customers. This collaborative approach has been credited with contributing to IKEA's success and popularity worldwide.

The Kundkretsen concept has been adopted by other companies as well, recognizing its potential to enhance product development and customer satisfaction. However, it is important to note that the success of such programs depends on careful selection of participants and effective communication throughout the development process.