Kulutusvaiheiden
Kulutusvaiheiden refers to the various stages of the consumer decision-making process, which is a model used to understand how consumers make purchasing decisions. This process is typically divided into several distinct phases, each with its own characteristics and influences. The first stage is problem recognition, where consumers identify a need or want that requires fulfillment. This can be triggered by internal factors such as personal needs or desires, or external factors like advertisements or social influences.
The next stage is information search, where consumers gather relevant information about potential products or services
The final stage is purchase decision and post-purchase behavior, where consumers make the actual purchase and