Kuluttajiin
Kuluttajiin refers to consumers in Finnish. This term encompasses individuals or households who purchase goods and services for personal use rather than for resale or business purposes. The concept of the consumer is central to economics, marketing, and consumer protection law.
In economics, consumers are a fundamental part of demand. Their purchasing decisions influence production levels, market
Marketing strategies are often designed to appeal directly to consumers. Businesses aim to identify target consumer
Consumer protection laws exist to safeguard consumers from unfair or deceptive business practices. These regulations ensure