Kuluttajafiksaatio

Kuluttajafiksaatio, also known as consumer fixation, is a psychological phenomenon where consumers become overly focused on the price of a product rather than its value or quality. This fixation can lead to irrational purchasing decisions, where consumers prioritize cost savings over other important factors such as durability, functionality, or brand reputation.

The concept of kuluttajafiksaatio was popularized by Finnish economist and author Jukka Jaatinen in his 2008 book "Kuluttajafiksaatio: Miksi suomalaiset ostavat liikaa ja miten se voi auttaa". Jaatinen argues that the Finnish consumer culture, characterized by a strong emphasis on price comparison and discount hunting, has contributed to this phenomenon. He suggests that this fixation can have negative consequences for both consumers and society as a whole, including increased waste, reduced product quality, and a distorted market economy.

Research on kuluttajafiksaatio has shown that it can be influenced by various factors, including cultural attitudes towards consumption, economic conditions, and individual personality traits. Some studies have also found that kuluttajafiksaatio can be mitigated through education and awareness campaigns that promote mindful consumption and encourage consumers to consider the long-term value of their purchases.

In conclusion, kuluttajafiksaatio is a complex and multifaceted issue that requires a nuanced understanding of consumer behavior and the broader economic and cultural context in which it occurs. While the phenomenon can have negative consequences, it also presents an opportunity for policymakers, businesses, and consumers to work together to promote more sustainable and responsible consumption patterns.