Kommunikationsresurs

Kommunikationsresurs is a term used in Swedish and Norwegian contexts to denote the set of assets allocated to organizational communication. It encompasses people, technology, processes, and budgetary resources dedicated to creating, distributing, and managing messages to internal and external stakeholders. The aim is to ensure timely, accurate, and appropriate information flow that supports decision-making, engagement, and reputation management.

Components of kommunikationsresurs include human resources such as communications professionals, public relations specialists, and digital content creators; technological resources such as intranets, content management systems, email platforms, social media management tools, and analytics; financial resources including budgets for campaigns, media placement, design, and production; and processes such as communication plans, workflows, branding guidelines, and crisis communication procedures. Channels range from internal means (intranet, newsletters, town halls) to external ones (media relations, websites, social media).

Governance involves defining roles and responsibilities, often with a dedicated communications function or officer, and establishing policies, standards, and compliance with privacy and data protection regulations. Effective management of kommunikationsresurs requires planning and budgeting to ensure consistency, quality, and alignment with organizational strategy. Measurement focuses on the impact and efficiency of communication efforts, using metrics such as reach, engagement, message recall, stakeholder sentiment, and cost per engagement, as well as response times and alignment with strategic goals. The concept is widely used across corporate, public sector, education, and non-profit contexts to improve information flow and stakeholder relationships.