Kokoncept

Kokoncept is a term used in design and branding to describe an overarching concept that integrates multiple elements into a cohesive whole. The expression appears in various contexts, including product design, architecture, digital media, and marketing, where an idea is developed as an umbrella for form, function, and user experience. In practice, a kokoncept emphasizes coherence across artifacts, channels, and interactions, often involving multidisciplinary collaboration and iterative refinement.

Because kokoncept is not tied to a single organization or work, there is no definitive definition or canonical example. Instead, it appears as a descriptive label or brand name used by independent designers, studios, and projects. When employed as a brand, kokoncept signals a focus on holistic thinking, long-term viability, and the integration of sustainability, aesthetics, and usability.

Typical characteristics associated with a kokoncept approach include: a clear central idea that informs all decisions; modular or scalable structures that allow growth; seamless cross-disciplinary communication; and a user-centered orientation. In academic or professional discussions, kokoncept can be used as a shorthand for studying how disparate components become a unified system.

See also: concept design, branding, integrated design, systems thinking.