Kohdeasiakaskunta
Kohdeasiakaskunta, a Finnish term, translates to "target customer group" or "customer segment" in English. It refers to a clearly defined and identifiable group of individuals or organizations that a business aims to reach with its marketing efforts and product or service offerings. Identifying a kohdeasiakaskunta is a fundamental aspect of strategic marketing and business development.
The process of defining a kohdeasiakaskunta typically involves segmenting a broader market based on shared characteristics.
A well-defined kohdeasiakaskunta allows businesses to tailor their marketing messages, product features, pricing strategies, and distribution