Kodukülastusmüük

Kodukülastusmüük, also known as door-to-door sales, is a sales method where a salesperson visits potential customers directly at their homes. This direct interaction allows for personal demonstration of products or services and immediate answering of questions. Historically, kodukülastusmüük was a common way for businesses to reach customers before the widespread adoption of retail stores and e-commerce.

The practice involves salespeople carrying product samples or brochures and going from house to house in a designated area. They aim to persuade residents to purchase the goods or services being offered. Common items sold through this method have included encyclopedias, cleaning products, vacuum cleaners, and even subscriptions to magazines.

While effective in certain contexts, kodukülastusmüük has faced challenges over time. Increased consumer awareness of privacy, the rise of alternative shopping channels, and concerns about high-pressure sales tactics have led to a decline in its popularity and, in some regions, regulatory restrictions. However, it can still be an effective strategy for niche markets or for introducing new products where direct customer engagement is crucial. Modern iterations may involve scheduled appointments rather than unsolicited visits.