Kiitossivut

Kiitossivut (thank-you pages) are web pages displayed after a user completes an action on a site, such as submitting a form, subscribing to a newsletter, or finishing a purchase. They serve to acknowledge the action and guide the user toward the next steps. In Finnish digital practice, kiitossivut are an integral part of the user experience and can influence engagement and conversion rates.

Typical content on kiitossivut includes a brief confirmation message, a summary of the action (order number or subscription details), and clear prompts for the next steps. They may offer downloadable resources, links back to the site, or additional offers and recommendations. Some pages also provide options to share the result on social media or to subscribe to updates.

Design and usability considerations include keeping text concise, placing the main action above the fold, using a prominent call to action for the next step, and ensuring accessibility for screen readers and keyboard navigation. Pages should load quickly on mobile devices and maintain consistent branding with the parent site.

SEO and analytics practices involve tagging kiitossivut for conversions, using tracking pixels, and deciding whether to index the page. Many sites prefer noindex or a canonical tag to avoid duplicate content. Clear analytics help attribute conversions to the correct marketing channels.

Localization and policy considerations: kiitossivut should reflect the site's language and legal requirements. In Finnish contexts, messaging typically uses “Kiitos” and may include privacy notices, terms links, and contact information.

Common features include confirmation text, order or form details, a confirmation or receipt number, and links to continue shopping or access account features.