Keräyssuunnitelma

Keräyssuunnitelma refers to a collection plan or fundraising strategy. It is a document or a set of guidelines that outlines how an organization or individual intends to gather resources, typically money, for a specific purpose or project. These plans are crucial for ensuring that fundraising efforts are organized, targeted, and effective.

A typical keräyssuunnitelma includes several key components. Firstly, it defines the fundraising goals, specifying the amount of money to be raised and the timeframe within which this should be achieved. Secondly, it identifies the target audience or donor base, considering who is most likely to contribute and how best to reach them. Thirdly, it outlines the fundraising methods and activities to be employed, such as grant applications, crowdfunding campaigns, direct mail appeals, fundraising events, or corporate sponsorships.

Furthermore, a keräyssuunnitelma often details the budget for the fundraising activities themselves, ensuring that the costs associated with collecting donations do not outweigh the funds raised. It may also include strategies for donor cultivation and stewardship, aiming to build long-term relationships with supporters. Finally, the plan usually incorporates methods for evaluating the success of the fundraising campaign, allowing for adjustments and improvements in future efforts. In essence, a keräyssuunnitelma provides a roadmap for successful resource mobilization.