Kernkonzept
Kernkonzept, literally “core concept” in German, denotes the central idea that defines the purpose, scope, and direction of a project, product, theory, or program. It is the essential argument or value proposition that everything else is built around, and it is typically expressed in a concise form that can be communicated to stakeholders quickly.
A Kernkonzept usually comprises a problem statement, the target audience, the core proposition or benefit, the
Development typically begins with problem framing and stakeholder input, followed by distillation into a one- to
Applications span multiple fields. In education, it clarifies learning goals; in product and service design, it
Limitations exist if the Kernkonzept becomes vague, overly broad, or disconnected from implementation. To retain usefulness,