Kenttämyynti

Kenttämyynti is a style of sales promotion where a company sells its products directly to consumers in public spaces, often on fields or open areas. This approach is commonly used in Finland and other Nordic countries. The concept involves setting up a temporary sales point in a field or other accessible area, where customers can purchase products directly from the sales team.

Kenttämyynti is often associated with food and beverage companies, as well as clothing and textile retailers. These companies may organize large-scale sales events in public spaces, offering discounts and promotions to attract customers. The events are typically well-organized and offer a relaxed shopping experience.

The benefits of kenttämyynti include increased visibility and brand awareness, as well as the opportunity to engage with customers in a more personal and informal setting. Companies can also use the events to promote new products or services and to build relationships with their target audience.

Kenttämyynti events are often accompanied by other activities, such as food and drink offerings, live music or other entertainment. The events are typically organized with the permission of local authorities and may be subject to regulations and restrictions.

Kenttämyynti is a popular way for companies to connect with customers and drive sales in Finland and other Nordic countries. By using public spaces to engage with customers, companies can create memorable experiences and build brand loyalty.