Kenttähaastattelun

Kenttähaastattelu, a Finnish term, translates to "field interview" in English. It refers to conducting interviews or gathering information outside of a formal or controlled environment, typically in the location where the subject or phenomenon of interest is situated. This can encompass a wide range of scenarios, from surveying people on the street to observing and interviewing individuals in their natural work or living spaces.

The primary advantage of a kenttähaastattelu is the authenticity of the data collected. By interacting with subjects in their natural context, researchers can gain a more realistic understanding of their behaviors, attitudes, and experiences. It often allows for spontaneous observations and follow-up questions that might not arise in a laboratory setting. This method is frequently employed in social sciences, market research, journalism, and ethnographic studies.

However, field interviews also present challenges. They can be more time-consuming and expensive to organize compared to in-person interviews conducted in an office or via phone. Maintaining interviewer objectivity can be difficult due to potential environmental distractions or the emotional influence of the setting. Ensuring participant privacy and safety in an open environment also requires careful consideration. Despite these drawbacks, the depth and richness of information obtainable through kenttähaastattelu make it a valuable research tool when appropriate for the study's objectives.