Kenttämarkkinoinnin
Kenttämarkkinointi, often translated as field marketing, is a marketing strategy that involves direct engagement with potential customers in their physical environment. This can include activities like product demonstrations, sampling, sales promotions, and customer acquisition efforts conducted in public spaces such as shopping malls, events, trade shows, or even door-to-door. The primary goal of kenttämarkkinointi is to create personal connections, generate immediate interest, and drive sales through face-to-face interaction.
This approach allows businesses to gather real-time feedback from consumers, understand their needs and preferences, and