Kenttähaastattelu

Kenttähaastattelu, a Finnish term translating to "field interview," refers to a research method where interviews are conducted in the natural environment or context of the interviewee. This contrasts with more controlled settings like laboratories or offices. The primary goal of a kenttähaastattelu is to gather authentic data by observing and interacting with participants in their everyday surroundings, which can provide deeper insights into their behaviors, attitudes, and experiences.

The methodology is often employed in social sciences, market research, and user experience studies. Researchers might conduct a kenttähaastattelu by visiting a person's home, workplace, or a public space relevant to the study. This approach allows for contextual understanding, as the environment itself can influence responses and reveal unspoken cues. For example, observing how a person uses a product in their home provides richer data than simply asking them about it.

Advantages of kenttähaastattelu include increased ecological validity, the potential for serendipitous discoveries through observation, and a more relaxed atmosphere that can foster trust between the interviewer and interviewee. However, challenges can include logistical difficulties, potential for observer bias, and the need for researchers to be adaptable to unexpected circumstances. The data collected is often qualitative, requiring careful analysis to interpret the nuances of the interviewee's situation and responses.