Kaunistamise

Kaunistamise is the genitive form of the Estonian noun kaunistamine, which denotes the process or result of beautifying, adorning, or making something more attractive. The concept encompasses activities intended to enhance aesthetics of objects, spaces, images, or texts, and it appears across design disciplines and everyday practice.

Linguistic note: kaunistamine is derived from the verb kaunistama (to beautify) with the noun-forming suffix -mine; kaunistamise is the genitive singular form used in constructions such as kaunistamise eesmärk (the aim of beautification) or kaunistamise protsess (the process of beautification).

Applications: In architecture, interior design, urban planning, graphic design, and visual communication, kaunistamine refers to adding decorative elements, refining color and material schemes, shaping proportions, improving lighting, and organizing layout. The term also covers practices in photography, publishing, and product design where aesthetics are adjusted to fit function and context.

The concept is subjective, and judgments of kaunistamise depend on cultural norms, user needs, and practical constraints. Effective beautification seeks harmony between aesthetics and usability, while excessive or ill-fitting adornment can hinder function or accessibility.

See also: kaunistus, kaunistamine.