Kataloogimüük

Kataloogimüük refers to a method of selling goods through printed or digital catalogs. Customers browse through these catalogs, which showcase products with descriptions, prices, and images. Once a customer decides on a purchase, they can place an order through various channels, such as mail, phone, or increasingly, online. This sales model was historically a significant part of retail, especially for consumers who lived far from physical stores or sought a wider selection than available locally.

The process typically involves a company creating a catalog, distributing it to potential customers, and then receiving and fulfilling orders. Payment is usually made in advance or upon delivery. While the rise of e-commerce has transformed the retail landscape, the catalog itself has evolved. Many companies that once relied solely on print catalogs now have digital versions accessible via websites and mobile apps, often integrating them with online stores. This hybrid approach allows customers to browse a curated selection in a catalog format while still benefiting from the immediate purchasing power of the internet.

Kataloogimüük can be particularly effective for niche products or for reaching specific demographic groups. It provides a tangible way for consumers to explore options, offering a different experience compared to the vast, often overwhelming, nature of online marketplaces. The visual presentation and structured layout of a catalog can help guide purchasing decisions and create a sense of desire for the featured items. Companies employing this method aim to present their offerings in an attractive and convenient manner, facilitating remote shopping.