Kampussanans

Kampussanans are a term used to refer to women's magazines that originated in Scandinavia, particularly in Denmark, Norway, and Sweden, during the latter half of the 20th century. These magazines catered to a female audience, focusing on topics such as marriage, childcare, cooking, and household management.

The term "kampussanans" literally translates to "campus women" in English, but it does not directly relate to institutions of higher learning. Rather, it depicts the idealized woman who embodies the domestic and maternal virtues. Kampussanans magazines typically promoted a conservative and traditional view of women's roles in society, advocating for the importance of family, marriage, and care work.

A common characteristic of these magazines is their emphasis on presenting idealized and attainable recipes, as well as domestic skills. Recipes are often featured with photographs and detailed instructions, while domestic skills are discussed in a comprehensive and instructional manner. The magazines' approach to household management was thorough and expansionist, encompassing detailed planning resources and household management guides.

These magazines had a significant following in Scandinavia, particularly during the 1960s and 1970s. Their influence can be seen in the cultural context of post-war Scandinavia, where they helped shape women's expectations and roles in society. Over time, their popularity waned as feminist movements and changes in societal norms led to a shift in women's roles and expectations.