KITH

Kith is a noun in English referring to one's social circle, including friends and acquaintances. It is most often encountered in the phrase "kith and kin," which combines one's social network with family. The term is of Scots origin and has long been used in literature and everyday speech to denote familiarity or common association.

KITH is also the name of a New York-based fashion and lifestyle brand founded in 2011 by Ronnie Fieg. Based in New York, the company designs and sells apparel, footwear, and accessories for men, women, and children. The brand is known for its high-end streetwear aesthetic and for collaborative releases with other brands.

KITH operates flagship stores and distribution channels worldwide, often releasing limited-edition drops and seasonal collections. Its retail concept emphasizes in-store experiences and cross-brand collaborations.

The dual use of the term—an ordinary lexical item and a prominent brand name—reflects Kith's range from linguistics to commerce. When capitalized as KITH, it usually denotes the brand; when written as kith, it refers to the social network of friends and acquaintances, typically in compound phrases such as kith and kin.