JTBDanalyzet

JTBDanalyze is a conceptual framework and set of practices used to understand customer behavior through the lens of "Jobs to Be Done" (JTBD). The core idea behind JTBD is that consumers don't buy products or services; they "hire" them to make progress in specific circumstances of their lives. Understanding the underlying "job" a customer is trying to accomplish is seen as more insightful than focusing solely on product features or demographics.

The JTBD framework suggests that by identifying the fundamental problems or desired outcomes customers are seeking, businesses can develop more effective products, services, and marketing strategies. This involves looking beyond stated needs and exploring the circumstances, motivations, and desired results that drive a customer's decision-making process. Analysis within this framework often involves interviewing customers to uncover these underlying jobs, rather than simply asking about their preferences for existing solutions.

Key aspects of JTBD analysis include identifying the functional, emotional, and social dimensions of the "job," as well as understanding the context in which the job arises. By deeply understanding the customer's struggle and their desired future state, companies can innovate more effectively. This approach aims to shift the focus from competing on features to competing on the customer's progress, ultimately leading to solutions that are more relevant and valuable to the end-user.