Isikupärast

Isikupärast is a term used in Estonian to describe something that is done on a per-person basis or in a personalized, person-specific manner. It is formed from the noun isik (person) and the derivational suffix -upärast, which conveys the sense of “in relation to” or “according to.” In practice, isikupärast is most often found in technical, policy, and sociotechnical contexts rather than in everyday speech.

Linguistically, isikupärast can function as an adjective or an adverbial modifier in phrases such as isikupärast lähenemine (a person-centered approach) or isikupärast andmete töötlemine (processing data on a per-person basis). The term signals a shift from generalized treatment to actions tailored to individual persons or consumer profiles. It is commonly used in discussions of privacy, data protection, marketing, and social research, where decisions or analyses are described as being isikupärast, i.e., tailored to the individual.

In usage, isikupärast often appears alongside related concepts such as isikukaitse (privacy protection), isikuandmed (personal data), and isikupärastatud teenused (personalized services). It may also contrast with more aggregate or bulk approaches, emphasizing customization, consent, and per-user considerations.

See also includes isikuandmed, isikukaitse, personalization, and per-user analytics. The term remains most common in formal or technical Estonian discourse, particularly when describing methods, policies, or systems designed to address individuals rather than groups.